Facebook mobile app ads: More auto-play, more predictable reach & frequency
Facebook on Tuesday introduced some new ways to incentivize advertisers to use mobile app ads. Through mobile app ads, Facebook claims that advertisers will have more reliable reach and frequency. Eligible mobile app ads with video will also play automatically in News Feed.
Additionally, advertisers can now target users on Amazon Fire tablets.
Facebook’s Jun Li wrote about how advertisers can achieve more predictable reach and frequency through mobile app ads:
We’re enabling the ability to buy mobile
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