Facebook Messenger is the 2nd Most Popular App in the U.S.
Facebook Messenger's dominance is only eclipsed by Facebook itself.
Social media and messaging apps are deeply intertwined. 80 percent of social users are also using messaging apps, and those messaging apps are keeping users hooked. New data from comScore shows that Facebook Messenger has become the second most popular mobile app, just behind Facebook itself.
Facebook has a 73.3 percent reach with the 191.4 million people in the U.S. who own a smartphone. Facebook Messenger has a 59.5 percent reach, and YouTube comes in third at 59.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in