Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature.
The campaign will launch Sunday in the U.S. and U.K., and it will include both television ads and out-of-home spots such as billboards and bus wraps. Digital spots, both on and off Facebook, will also be used. Images and videos are included below.
The Factory, the social network’s in-house creative team, developed the campaign.