Facebook Live Suits Up for 2016 NBA All-Star Weekend

Facebook Live was everywhere during 2016 NBA All-Star Weekend in Toronto.

Facebook Live was everywhere during 2016 NBA All-Star Weekend in Toronto.

The social network’s live-video-streaming platform brought press conferences, interviews with players, practice sessions and question-and-answer sessions to National Basketball Association fans throughout the weekend.

As previously reported, more than 30 NBA players participating in the festivities visited the Facebook Live dedicated social booth to stream live videos. Los Angeles Clippers point guard Chris Paul is pictured below.

ChrisPaulFacebookLive

Devi Mahadevia, Evan Shugerman and Amy Hudson—who work on sports partnerships for Facebook—also reported in a Facebook Media blog post that fans could access the content by subscribing to Facebook Live or directly via the NBA Facebook page.

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