You Don't Have To Like Me On Facebook Anymore
Consumer brands have been very reliant on the like button as part of the sharing experience on Facebook, but soon they might become less so.
Consumer brands have been very reliant on the like button as part of the sharing experience on Facebook, but soon they might become less so.
A whopping 51 percent of consumers said they are more likely to buy a product after liking the brand on Facebook, according to a new study by marketing firm Constant Contact and research company, Chadwick Martin Bailey.
The study also revealed that 56 percent of consumers said they are more likely to recommend a brand to a friend after becoming a fan of it on Facebook.
Yet, marketers are finding that when customers are given just the one option of liking a product, activity or brand, they aren’t as eager to share it.
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