Facebook, Messenger Replacing Email, Phone, Text in Southeast Asia

How do people in the Philippines, Thailand, Vietnam, Singapore and Malaysia use Facebook?

How do people in the Philippines, Thailand, Vietnam, Singapore and Malaysia use Facebook? The social network commissioned global market research company TNS to find out.

Facebook IQ presented some of the general findings by TNS:

  • People in the five Southeast Asian nations studied by TNS use Facebook while commuting, during days off and while waiting in line.
  • Popular places where the social network is used include work, Internet cafés and home in bed.
  • Facebook usage is relatively steady throughout the day but spikes before or during primetime (after 8 p.m.).
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