Facebook IQ on Mobile Commerce: ‘The Thumb Is in Charge’

Facebook IQ cited data from eMarketer projecting that retail mobile commerce sales in the U.S. will reach $74 billion this year, a 32 percent rise from 2014, and that it will soar to some $149 billion by 2019.

Examining conversions from January through May, Facebook IQ found that three out of every 10 online purchases took place via mobile devices—24 percent on phones and 6 percent on tablets—and the frequency of mobile purchases rose 35 percent.

Facebook IQ said it sees the percentage of mobile purchases rising 30 percent in the fourth quarter, adding that 56 percent of omni-channel shoppers said they made purchases via mobile devices due to convenience and 55 percent saying that they can do so “anywhere, anytime.”