U.K. Fashion Brand Gives Facebook Users Golden Ticket
British women's fashion brand Lipsy launched an application on Facebook to plug the autumn and winter 2011 Pixie Lott collection.
Stylish marketing is the way to go on Facebook, and that’s what U.K. retailer Lipsy had in mind for plugging the autumn and winter 2011 Pixie Lott collection.
Golden Ticket, only available to Facebook users in the U.K. and Ireland, allows customers to enter a drawing for prizes including a Fiat 500, iPads, VIP meet-and-greets, luxury spa sessions, Lipsy gift vouchers and discounts, signed Pixie Lott items, one year’s supply of Lipsy dresses (how does one determine one year’s supply of dresses?), and champagne hot-air-balloon rides.
Customers
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