Facebook Explains How 20 Percent Ad Text Rule Is Enforced
Many advertisers have been unhappy with Facebook over its rule that ad images must contain no more than 20 percent text. Sister site Inside Facebook recently sat down with a member of Facebook's policy team to gain a better understanding of the company's controversial guidelines.
Many advertisers have been unhappy with Facebook over its rule that ad images must contain no more than 20 percent text. Sister site Inside Facebook recently sat down with a member of Facebook’s policy team to gain a better understanding of the company’s controversial guidelines.
Facebook told the blog it uses both manual and automatic review procedures to see what kinds of ads make the cut. All image ads go through Facebook’s scanning tool, and then a select few are measured by humans.
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