Will the “X” in “FBX” soon stand for “extinct?” Comments by Facebook vice president of business and marketing partnerships David Fischer at AdExchanger’s Industry Preview 2015 conference in New York Thursday seemed to point to the demise of the social network’s real-time ad-bidding platform, Facebook Exchange, which launched in 2012.
Digiday reported that Fischer said FBX would not be a focal point for Facebook going forward, with Beeswax CEO Ari Paparo telling Digiday that Fischer made the following points about FBX:
- FBX is for desktop retargeting.
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