How Facebook Promotes Its Own Events

Facebook has begun to promote its own events -- such as the exclusive premiere of the video for “Gorilla” from Bruno Mars on the social network, and retired soccer superstar David Beckham’s digital book signing and question-and-answer session on Facebook Digital Stadium -- with notifications that are sent only to users who like the corresponding Facebook pages.

Facebook has begun to promote its own events — such as the exclusive premiere of the video for “Gorilla” from Bruno Mars on the social network, and retired soccer superstar David Beckham’s digital book signing and question-and-answer session on Facebook Digital Stadium — with notifications that are sent only to users who like the corresponding Facebook pages.

Reader Matteo Gamba of Wimdu shared the screenshot below, which he received earlier this month, prior to the Facebook-exclusive premiere of Mars’ video.

And

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