4 Rules For Perfect Facebook Community Management
Most brands still don't hold truly two-way conversations on Facebook pages. With that in mind, here's four suggestions for perfect community management on the social network.
Have you ever found yourself talking to, or even shouting at, your television? Perhaps during a big game or a scary movie? What about in the middle of a commercial for a product you like — or strongly dislike?
The most frustrating part of that situation is that the TV can’t talk back. Not yet, anyway.
But Facebook pages can. Unforunately, brands fail to respond to 95 percent of posts made on their Facebook walls.
This means that most brands are turning Facebook, one of the most dynamic back-and-forth platforms in the history of creation, into a TV or newspaper — providing content without engaging in a truly two-way conversation.
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