Gap, Nordstrom, J.C. Penny, Gamestop Close Facebook Storefronts

The Gap, J.C. Penny, Nordstrom and Gamestop all closed storefronts on Facebook.

Four major retailers have closed their storefronts on Facebook over the past year.

Bloomberg said the Gap, J.C. Penny, Nordstrom and Gamestop all opened and closed stores on Facebook because fans haven’t bought anything.

Fans of these brands have preferred shopping on the retailers’ websites over doing so on Facebook, where people prefer to share wishlists and discuss purchases rather than buy anything on the site.

That made it impossible to recoup a return on investment in the tab software providing storefront capabilities.

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