3 Strategies To Develop Your Business With Facebook

We sometimes forget people were social before social media came along; thinking of relationships as independent of technology can strengthen your business strategy. With that in mind, here's how to achieve three key marketing objectives.

We sometimes forget people were social before social media came along; thinking of relationships as independent of technology can strengthen your business strategy.

With that in mind, here’s how to achieve three key marketing objectives.

Drive Awareness

Driving awareness requires you to reach as many relevant users as possible. People usually have strong ties to only a handful of their connections, but social media has considerably increased reach — the average user has 140 connections, up from about 100 a year ago.

Users may not always value purchasing advice from every single one of their connections, but if friends share content, people are most likely to see it.

And

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