Facebook Audience Network Expands Offerings
Carousel ads, dynamic product ads and click-to-play video experiences are now available via Facebook Audience Network.
Carousel ads, dynamic product ads and click-to-play video experiences are now available via Facebook Audience Network.
The social network also announced that native video ads can be added to applications by Facebook Audience Network advertisers.
Facebook Audience Network launched in May 2014 as a way for developers to incorporate the social network’s advertising features, particularly targeting, into their apps.
Software engineer Erika Washburn detailed how developers can add native video ads to their apps in a post on the Facebook developer blog:
Over the past six months, we have seen good publisher adoption of native ads: Roughly five times more apps now using native ads.
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