Facebook has been testing auto-play video ads (premium video ads) in the News Feeds of U.S. users since December, but now people in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom will start to see them as well.
Facebook announced Tuesday a more international rollout of its mobile and desktop ad format, where a 15-second spot plays automatically as the user scrolls through the News Feed without sound. If a user taps the video ad, then it will show in a full-screen format with sound.
Facebook wrote about this on the Facebook for Business blog:
With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences.