Facebook Aids Limited-Release Film's Cinderella Story
Sony Pictures and Tier10 Marketing drove The Mighty Macs to become the top-grossing limited-release film last weekend, with a little help from Facebook and Rudy Ruettiger.
Sony Pictures and Tier10 Marketing drove The Mighty Macs to become the top-grossing limited-release film last weekend, with a little help from Facebook and Rudy Ruettiger.
The Mighty Macs is based on the true story of the 1971 to 1972 Immaculata College women’s basketball team, which barely made the first-ever championship tournament in their sport, and went on to win that trophy, as well as the next two, followed by appearances in the three championship games after that, marking six title-game berths in a row.
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