INFOGRAPHIC: Facebook's $142 Million Political Ad Market, According To 140 Proof
A new offering for political campaigns from the social agency 140 Proof hopes to give the firm a slice of the $142 million social ad market this election year.
A new offering for political campaigns from the social agency 140 Proof hopes to give the firm a slice of the $142 million social ad market this election year.
Like other social ad platforms, 140 Proof’s product uses targeting to help candidates reach new voters and amplify a message on Facebook.
Targeting is key, because 100 million potential voters are using social networks this year, according to 140 Proof.
The company’s named for starting a social ad on Twitter that ends on a Facebook profile or app.
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