Facebook adds label cohorts, retention charts to app analytics

Facebook on Tuesday introduced two new analytics tools for app developers.

Now app developers will have access to label cohorts and retention charts within app insights. Through label cohorts, developers can create groups of people within their app and measure important factors, such as revenue or time spent in the app, against their app as a whole. With retention charts, developers can analyze how well the app is retaining users over time, making it easier to see if certain changes corresponded to a dip or rise in engagement or retention.

Facebook’s Ravi Grover described how label cohorts will lead to a greater understanding of performance:

First, we’ve made it easier for you to understand the performance of your app by introducing label cohorts.