Experian Marketing Services Launches Targeted Facebook Email Initiative
The Facebook custom audiences bandwagon has a new passenger, as Experian Marketing Services announced the launch of a new service to create and deliver targeted Facebook advertising via its Alchemy Social ad manager, allowing Experian CheetahMail clients to synch targeted ads on the social network with their email campaigns.
The Facebook custom audiences bandwagon has a new passenger, as Experian Marketing Services announced the launch of a new service to create and deliver targeted Facebook advertising via its Alchemy Social ad manager, allowing Experian CheetahMail clients to synch targeted ads on the social network with their email campaigns.
The new offering from Experian Marketing Services allows marketers to match client-defined customer email addresses to Facebook, allowing them to retarget email subscribers and build more meaningful connections.
Alchemy
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