Esurance, Doritos Won #SB50 on Social, #PuppyMonkeyBaby Buzzed for Mountain Dew
However, just because the Doritos ads were very popular on social media, it doesn't mean the chatter was all positive.
While Peyton Manning and the Denver Broncos hoisted the Lombardi Trophy Sunday night, many advertisers celebrated big wins after the Super Bowl, too.
According to Salesforce, Doritos and Budweiser were the most-talked-about Super Bowl advertisers on social. Salesforce data shows that Doritos, with its #CrashTheSuperBowl hashtag, was responsible for 33.5 percent of the Super Bowl ad discussion.
Mountain Dew also won big with its weird #PuppyMonkeyBaby commercial early in the game. According to Brandwatch, the largest peak in any hashtag mentions was #PuppyMonkeyBaby, which generated nearly 4,000 mentions in the one-minute during and after the ad.
Sean O’Neal, Adaptly president, elaborated on the big win for PepsiCo, which owns both Doritos and Mountain Dew brands:
All together, PepsiCo seemed to be the big winner during this year’s Super Bowl, across both their beverages and snacks brands.
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