Facebook’s Erin Sills, Ann M. Mack on Moments That Matter
Facebook director of global consumer insights Erin Sills (right) spoke with head of content and activation Ann M. Mack (left) about how brands on the social network can capitalize on moments that matter.
Facebook director of global consumer insights Erin Sills (right) spoke with head of content and activation Ann M. Mack (left) about how brands on the social network can capitalize on moments that matter.
The full conversation between Sills and Mack is available in a Facebook IQ post, and highlights of Sills’ answers follow:
When I started at Procter & Gamble over 25 years ago, we bought magazine, TV and radio advertising as a way to reach a large number of consumers with marketing messages.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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