Social Pro Daily

INFOGRAPHIC: How Facebook Factors Into Decisions On Retail Purchases, Restaurants

A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.

DavidCohen
By David Cohen

A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.

The study, from customer experience management solutions provider Empathica, also found that:

  • 55 percent of respondents were willing to like brands on Facebook, but women (64 percent) were more likely to do so than men (47 percent).
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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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