Facebook Debuts Two New Tools for Video Publishers

Facebook Monday announced the introduction of two new tools enabling publishers to embed videos and posts from Facebook elsewhere on the Web.

Facebook Monday announced the introduction of two new tools enabling publishers to embed videos and posts from Facebook elsewhere on the Web.

Software engineer Lucas Cheon announced the introduction of an application-programming interface for its embedded video player, as well as the launch of support for the oEmbed standard, in a blog post.

Cheon wrote that the API will allow publishers to more easily embed public Facebook videos and posts on other sites, with greater customization options, adding that the following options are included in the embedded video player API:

  • Auto-play (with or without sound)
  • Volume control
  • Playlists
  • Player controls
  • Event and error handling
  • Custom buttons and thumbnails

Cheon also showcased two videos that were created by video platform company uStudio (embedded below), offering more details on both examples:

The Selena Gomez video player from Interscope Records is a fully customized version of the Facebook embed using the Facebook chromeless player.

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