REPORT: Facebook Accounts For $3 Of Every $10 Spent On Mobile Display Ads

Revised forecasts by eMarketer place Facebook atop the mobile display advertising revenue list, with the research firm saying that the social network will account for $3 of every $10 spent in the sector in 2013, and adding that it boosted its projections following a stronger-than-expected fourth-quarter performance.

Revised forecasts by eMarketer place Facebook atop the mobile display advertising revenue list, with the research firm saying that the social network will account for $3 of every $10 spent in the sector in 2013, and adding that it boosted its projections following a stronger-than-expected fourth-quarter performance.

In terms of mobile ad revenues in general, eMarketer pegged Facebook at No. 2 overall, behind Google, and it said the social network’s share of the market would rise to 13.2

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