STUDY: Hashtags Still Ineffective For Posts By Facebook Pages
Despite Facebook’s efforts to promote its hashtags feature since its June launch, including prodding users to explore more hashtags and the launch of a trending topics module, a study by EdgeRank Checker mirrored the results of a similar effort by Simply Measured in July: Hashtags are not improving engagement for posts by pages.
Despite Facebook’s efforts to promote its hashtags feature since its June launch, including prodding users to explore more hashtags and the launch of a trending topics module, a study by EdgeRank Checker mirrored the results of a similar effort by Simply Measured in July: Hashtags are not improving engagement for posts by pages.
EdgeRank Checker found that:
- Page posts with hashtags had less viral reach, on average, than page posts without hashtags.
- Engagement per fan was down for posts with hashtags, as was organic reach.
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