Don’t Attempt to Create a Viral Video Unless You’re Willing to Pay for Distribution
Ready for the truth about branded viral video? You have to pay
Andrew Krause is the founder and CEO of AKA Media Inc., a company that produces and distributes content for video, radio, the Web, TV and social media.
Ready for the truth about branded viral video? You have to pay.
Brand communicators are well versed in the virtues of earned, owned and paid content, but too many rush to produce video content with no paid distribution plan. So before production begins on your next “viral” video, make sure your budget includes paid promotion for the video content.