The digital revolution changed the way we find and share information. It upended the music, telecom, publishing and retail industries. For marketers, the digital medium has leveled the playing field for businesses both big and small to reach audiences more effectively than ever before.
An infographic from Carabiner Communications details the evolution of storytelling and public relations over the last decade. From “blog” being named the 2004 Merriam-Webster word of the year, to the rise of content curation and visual media — the art of storytelling is a craft that remains at the heart of digital media.