Demographic Targeting Is Becoming Less Effective on Social
Basic demographic campaigns aren’t enough anymore; audiences want campaigns that target their interests as well.
Ad targeting and retargeting will likely be the driving force behind advertising this year. Audiences are getting more segmented, and advertisers need to be reactive to changes in the market. Despite dedication to data, marketers still get tripped up by demographic targeting pitfalls.
Indeed, data from Yahoo, the brand strategists at Audience Theory and market research firm Ipsos indicates that audiences aren’t responding well to current targeting efforts.
Millennials seem to be the generation most likely to interact with ads targeted towards them: 37 percent of respondents said they would click on ads, and 34 percent are more likely to purchase products from brands that target them.
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