Deep Links and the Future of Mobile Advertising
Deep Linking technology brings the online advertising paradigm to mobile.
Today’s startups are ushering in new ways to reinvent the hyperlink by making it easier to place links within mobile apps in one tap and from various sources like email, Web pages or other apps installed on your device.
Quixey, a search engine company for apps, invented a search protocol called AppURL, which merges deep links and Web links. Provided a user has a particular app installed on their phone, they can open a link from an email or elsewhere within the app itself, rather than in a browser.
Similarly, startup URX
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