DAU-UP: Android Games Nearly as Profitable as iOS
DAU-UP, a gamer acquisition solution for mobile and social game developers, has released new data, showing Android games are now nearly as profitable as iOS games. Specifically, the average revenue per user (ARPU) for Android games is now almost equal to that of the ARPU for iOS games, marking an overall increase in the lifetime value of Android users.
DAU-UP, a gamer-acquisition solution for mobile and social game developers, released new data showing that Android games are now nearly as profitable as iOS games. Specifically, the average revenue per user for Android games is now almost equal to the ARPU for iOS games, marking an overall increase in the lifetime value of Android users.
The ARPU for Android games increased from 25 percent of that of iOS games in the first quarter of 2014 to nearly 65 percent now.
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