ABC’s ‘Dancing With The Stars’ Reaches Deal With Facebook For Content From New APIs
“Dancing with the Stars,” ABC’s hit reality competition series, reached an agreement with Facebook to tap into the two application-programming interfaces it announced last week, the public feed API and the keyword insights API, to display conversations from the social network during broadcasts.
“Dancing with the Stars,” ABC’s hit reality competition series, reached an agreement with Facebook to tap into the two application-programming interfaces it announced last week, the public feed API and the keyword insights API, to display conversations from the social network during broadcasts.
Variety broke the news of the partnership, saying that it marks Facebook’s first entertainment partnership involving the new APIs, and adding that Facebook will be able to break those conversations down by criteria including gender, age groups, and location, offering the example that ABC will be able to tell viewers if Snooki, one of this season’s contestants, is generating buzz among women in California.
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