Facebook Vice President of Partnerships Dan Rose will deliver a keynote address Monday, Oct. 7, as part of MIPCOM‘s Media Mastermind Keynote Series in Cannes, France.
MIPCOM, the annual global market for entertainment content across all platforms, said Rose will:
- Share his insights on how key players in the entertainment industry are using social media.
- Discuss new opportunities for producers and broadcasters to drive viewer loyalty and retention and boost television ratings.
- Discuss the impact that word-of-mouth at scale is having on the TV industry and how broadcasters can capitalize.
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