We’ve seen that online reviews can boost ROI for your company or product. But just how do companies feel about including online reviews on their site? What benefits and drawbacks do businesses believe that including reviews might have? Online review platform provider Trustpilot teamed up with research and insight firm Econsultancy to answer these questions by examining the voice of the customer and how businesses use reviews.
According to the report, 79 percent of businesses believe that online reviews play an important role in consumer decision making, and they’re right.