Facebook Beefs Up Custom Audiences, Introduces Multi-Product Ads
Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.
Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.
The social network offered more details on multi-product ads in a post on its Facebook for Business page:
Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description, and click target.
Say you’re an online retailer that’s looking to reach people that browsed your site without making a purchase.
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