How To Determine Whether Your Facebook Customer-Service Efforts Are Effective

Social media analytics provider Crowdbabble added customer support to its mix, launching a new set of social customer service reports that allow Facebook page administrators to analyze their efforts on that front.

Social media analytics provider Crowdbabble added customer support to its mix, launching a new set of social customer service reports that allow Facebook page administrators to analyze their efforts on that front.

The reports, available free-of-charge to existing Crowdbabble customers, help Facebook page admins track customer-service metrics including:

  • Fan posts
  • Response rate
  • Response time
  • Time-parting analysis

Crowdbabble CEO Abbas Alidina said in a release announcing the new social customer service reports:

As customers post their experiences on social media, they expect brands to not only respond, but to respond quickly.

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