STUDY: Facebook More Effective In Driving Viewers To New Shows Than Existing Ones
The Council for Research Excellence became the latest group to attempt to define the relationship between television and Facebook and other social networks, finding that social media are more effective at driving viewership of new shows than existing ones.
The Council for Research Excellence became the latest group to attempt to define the relationship between television and Facebook and other social networks, finding that social media are more effective at driving viewership of new shows than existing ones.
The CRE’s Social Media Committee and Keller Fay Group surveyed more than 1,700 adults aged 18 through 54 and also found that:
- Only 12 percent of respondents used social media one or more times per day concerning TV, but that figure jumped to 37 percent when the time period was extended to one or more times weekly.
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