Generation Z, with an estimated spending power of $44 billion, is fast becoming an important cohort for marketers. So how do you target them on social media? First off, don’t just look for them in the same places as you would for their predecessors. This generation consumes content differently. I’ll walk you through their preferences, what they look for in social platforms and messaging apps, and ways to connect with them as a brand.
Gen Z’s View on Social Media and Messaging Apps
Gen Z grew up watching their elders commit public flubs on Facebook and Twitter, from embarrassing moments to inappropriate rants that caused dire repercussions to their personal and professional lives.