Blogging may seem like an old-fashioned method of marketing, but new platforms like Vine, Snapchat and other networks provide exciting tools to grow an audience. However, blogging still remains a staple. A new infographic from Solabrate demonstrates just how good blogging is for your business.
Industry professionals rank blogs very highly. Seventy-six percent of B2B companies maintain blogs, and 76 percent of best-in-class marketers rank blogging as the most important marketing tactic available to them. And the work does pay off: B2B companies that blog generate 67 percent more leads than companies that don’t.