Apple Still the Coolest Brand, Says Study (While Twitter Falls Out of Top 20)

Apple has been rated the coolest brand in Britain for the third straight year, reveals a new survey.

Meanwhile, Twitter has fallen out of the top 20 for the first time since making its debut in 2011.

The CoolBrands annual survey, now in its 13th year, canvasses the opinions of experts and consumers to produce a barometer of the United Kingdom’s highest rated brands.

Apple beat out Aston Martin, Nike and Chanel to win the coveted title, while Instagram entered the list for the first time (largely at Twitter’s expense) to rank number 14.