Facebook Expanding Access to Conversion Lift Measurement
Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday that availability of the feature is expanding.
Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding.
When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing the option:
Conversion lift accurately captures the impact that Facebook ads have in driving business for marketers. Here’s how it works:
- When creating a Facebook campaign, a randomized test group (people that see ads) and control group (people that don’t) are established.
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