Despite its ups and downs, social commerce has experienced huge growth in recent years. While adoption among brands and certain consumers is on the rise, social commerce still faces significant roadblocks in the form of consumer sentiment and general reluctance. A report from Sumo Heavy Industries examined this continued resistance.
According to the report, 50 percent of people said social influences their purchase decisions, and 24 percent said they use social to look for specific information on products and services.
While only one-in-five had made a purchase through social media, 47 percent admitted to making a purchase because they had seen products or services on social media.