Collecting Facebook Fans is No Longer Enough
To move to the next stage in the social media evolution, brands need to start focusing on actively engaging their fans over a sustained period of time.
These days, most companies are obsessed with counting their fans and followers instead of turning them into real customers.
At a meeting of community managers in New York last month, the Social Media Director of Fast Company said her bosses mainly measured success by the number of reported followers. But she noted it probably wasn’t the best metric for gauging success.
Like Fast Company, brands have been rushing to collect fans over the last two years with many achieving impressive results.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in