Twitter Launches 'Click-To-Call' Button For Direct Response Advertising
In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).
Digiday reports that Twitter is targeting direct response advertisers with the new functionality.
Twitter’s VP of Global Online Sales, Richard Alfonsi, said:
“We’ve always been strong in terms of upper-funnel, brand-oriented goals; engagement, awareness and capturing events and moments.
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