Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported.
An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding:
You’re going to start seeing a ton of these on Facebook. Because of auto-play, brands need to be doing more with this stuff. This is something that plays out with motion in the feed that’s cool.