How Social Channels Teach Businesses the New Rules of Video

In a world full of text-only blogs and static imagery, video is the way for brands to stand out. Don’t get left behind.

When you ask anyone under the age of 25 where they interact with their friends and get their news, a common answer today will be Snapchat. When asked where they like to follow brands for inspiration, perhaps they’ll answer Instagram.

It’s social media platforms like these that make it easy for anyone to share their content, from an up- and-coming social media star to major publishers like ESPN, Cosmopolitan and BuzzFeed to brands like J. Crew and Coca-Cola.

As Mary Meeker’s 2016 Internet Trends Report showed, video usage continues to rise, with Generation Z communicating primarily via images (live, moving, and still) versus text

The change to consumer expectations driven by social helps businesses accept that it’s OK–in fact consumers actually prefer it–when brands create videos that are authentic and evoke emotion.

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