Report: Chick-Fil-A Facebook Engagement Skyrockets 1,572 Percent In July

Even negative engagement can be good engagement, as embattled chicken chain Chick-Fil-A soared to ninth place on the July Optim.al Index, a proprietary independent valuation tool that helps determine the value of brands’ Facebook audiences by combining likes, engagement statistics, and global fan valuation.

Even negative engagement can be good engagement, as embattled chicken chain Chick-Fil-A soared to ninth place on the July Optim.al Index, a proprietary independent valuation tool that helps determine the value of brands’ Facebook audiences by combining likes, engagement statistics, and global fan valuation.

Chick-Fil-A scored a 1,517, well behind first-place Walmart, at 3,110, but ahead of many notable brands. Optim.al said Chick-Fil-A saw its engagement rate in July soar by more than 1,572 percent compared with June, adding that the restaurant chain added 524,238 likes during the month.

Speaking of likes, Coca-Cola was tops in July, according to Optim.al,

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