Brands Can Survive Facebook’s News Feed Changes Through Advocates

When Facebook's redesigned News Feed was announced, with filtering options, many brands worried that users would simply use the "all friends" feed and bypass their messages. But there are still ways that companies can market to fans, and do it through the all friends feed. As Chelsea Hickey, marketing manager of Zuberance, explained to AllFacebook, companies can still get their messages across by catering to brand advocates.