‘CF Frost’ Runs American Express’ Instagram Account
Charles F. Frost was an Oglivy & Mather advertising executive who worked on the American Express account in the 1960s, and his name was kept alive by being featured on credit cards displayed in ads for American Express. Now, “CF Frost” has taken over the American Express Instagram account.
Charles F. Frost was an Oglivy & Mather advertising executive who worked on the American Express account in the 1960s, and his name was kept alive by being featured on credit cards displayed in ads for American Express. Now, “CF Frost” has taken over the American Express Instagram account.
CF Frost will post on Instagram about his “day-to-day activities and adventures, from the ordinary to the extraordinary,” in an effort to showcase the benefits of being an American Express member and card-holder.
According
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