INFOGRAPHIC: Facebook, Other Social Networks Boost Mobile Rich-Media Ads
Mobile rich-media ads fare far better on social networks than via mobile publishers, according to the results of a study by rich-media mobile-ad-serving and analytics firm Celtra, released Tuesday.
Mobile rich-media ads fare far better on social networks than via mobile publishers, according to the results of a study by rich-media mobile-ad-serving and analytics firm Celtra, released Tuesday.
Celtra analyzed 32 mobile rich-media campaigns that used the same or “highly comparable” creative via both outlets, and it found that social rich-media ads boasted:
- An ad engagement rate four times higher.
- An ad journey-completion rate 16 times higher.
- Double the ad-engagement time.
- Three times higher video play rate.
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